Brand your online business

We see it all the time with celebrities – branding that looks like a cute nickname, when it’s really a whole lot more than that.

The Barefoot Contessa from the Food Network is a good example of branding. You instantly get the image of a beautiful Italian woman leisurely cooking a delicious homemade meal in the comfort of her own home.

30-Minute Meals is a brand that isn’t instantly connected to a person’s name, but immediately, you grasp the concept – simple and easy. This would appeal to very busy people.

Paula Deen used to be “The Lady and Sons” when she was starting out and had her sons as part of her main business. She became so popular that her name overshadowed her starting business brand. 

Prepare your family to work from home

When you first tell friends and family that you’re going to pursue a work at home career, be prepared for some less than enthusiastic responses. This is normal and understandable so try not to get defensive about it.

The key is to learn how to best handle their reactions and assuage their fears. You’re going to have to plan your business out a little so that you can present them with the facts and let them see that you’re serious and you know what you’re doing.