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What Makes a Good Network Marketing Home Business?
Working at home is a dream that many people have. Some never act on that dream because they just don’t feel confident enough to make their dreams come to fruition. Others give hands and feet to their dreams and make it a reality. They enrich their lives, have more time to spend with their loved ones and build a cushion to help sustain their financial portfolio for their golden years.
The highlight of network marketing is that you can be any age, young or old, you can come from any financial background and you can live anywhere to get started and succeed at it. The term networking means that you’re connecting with people - and through those connections you’re establishing relationships that will benefit both you and them.
If your situation is one where money is a pressing matter (it’s not always that way for some who just have an interest in working from home), then services are the fastest route to making money.
The premise of offering services is this:
You are not yet experienced and successful online. But there are MANY who are. And they range on levels of success – some make multi millions. Others make enough to survive on and are trying to grow their business but simply can’t without a bit of extra help to free up some of their time.
So you step in to alleviate their time management woes. You’re going to either be doing things they don’t have time for – OR, taking over tasks they don’t know HOW to do (like some people can’t write).
Having your own info product is intimidating. You may question your expertise or think no one would buy an eBook from you – but you’re probably wrong on all counts.
Print publications are slowly going the way of the dinosaurs – toward extinction. More people get their news and information online, or via their mobile electronic devices, such as iPads, smart phones, and ereaders.
This is bad news for media companies based in print, but it’s wonderful news for people who can now self publish their creations without having to go through the grueling process of traditional publishing houses.
An info product can be created and sold on your own site, or you can put it on Amazon for print order (they’ll print it on demand each time it’s ordered). It can also be housed and available for Kindle readers.
So we’re going to go over the main steps you’ll need to know. You can dig down deeper into it if you decide this is a business model you want to pursue. But try not to neglect info product publishing forever – because it really enhances your authority.
When you’re doing things like blogging about your products (or someone else’s), there’s going to be room in the sidebar area for you to put things. Some people put an opt in box there, links to their social networking profiles, or hyperlinked images to the products they sell.
But don’t forget about using the space for ad revenue, too. Blogs in particular can be high traffic entities, so publishers and product owners love the idea of placing their ads on your blog.
Most people know these are not personal endorsements by you. If anyone asks, just be honest and let them know that’s a paid ad spot. There are two methods you can use to fill the ad space in your blog – or static website – AdSense and Direct Sales.
Selling ad space on your website will usually be an option once you get your traffic flowing in on a regular basis. Ad buyers will want to see stats of your site – and you can usually prove this by using a free tool called Google Analytics.
You can sell ad space in your sidebar, for example. You’ll do the very same thing in order to place the ad that you did with AdSense, only you’ll have the customer give you the code.
They may want a text hyperlink or an image ad.
Don’t let them have control over exactly what’s in the ad – set a few parameters. For example, you may restrict racy images for a dating site ad if you have an innocent parental site.
And don’t let them include text on the ad that makes it look as if it’s a personal recommendation coming from you.
What do you charge?
For this question, it’s going to depends on many factors – not just traffic. You’re going to want to see how competitive pricing is for ads in your niche. You might even contact some competitors of yours and ask them what they would charge for ad space.
Because traffic is what ties all business models in the Internet marketing world together, it’s important that you learn as much as possible about pulling in the right kind of visitors, so let’s move on to that topic now.
We see it all the time with celebrities – branding that looks like a cute nickname, when it’s really a whole lot more than that.
The Barefoot Contessa from the Food Network is a good example of branding. You instantly get the image of a beautiful Italian woman leisurely cooking a delicious homemade meal in the comfort of her own home.
30-Minute Meals is a brand that isn’t instantly connected to a person’s name, but immediately, you grasp the concept – simple and easy. This would appeal to very busy people.
Paula Deen used to be “The Lady and Sons” when she was starting out and had her sons as part of her main business. She became so popular that her name overshadowed her starting business brand.
When you first tell friends and family that you’re going to pursue a work at home career, be prepared for some less than enthusiastic responses. This is normal and understandable so try not to get defensive about it.
The key is to learn how to best handle their reactions and assuage their fears. You’re going to have to plan your business out a little so that you can present them with the facts and let them see that you’re serious and you know what you’re doing.
There’s No Room for Desperation
Many people reading this are here because they’re desperate for money. It’s a trap that can cause you to make poor business decisions and it may even put you further in debt.
People are desperate for money for a variety of reasons:
· They just got laid off and can’t find a job.
· They’re employed fulltime, but unable to make ends meet.
· They make ends meet but have zero money left over for luxuries.
· They’re retired but their income doesn’t afford them the lifestyle they want.
· They want to be a contributing member of the household.
If you’re unemployed and desperate for money, it might be faster to take a job below your normal income offline to take the pressure off with bill collectors. Building an online business takes time.That doesn’t mean you can’t start earning right away, but consider these details:
· If you’re an affiliate for a site like Amazon, you’re going to be waiting 60 days to get paid for today’s earnings.
· If you get hired for a long-term project like the creation of an eBook, for example, the funds will sit in escrow while you do the work and you won’t get the money until it’s delivered.
· If you’re selling digital products, you may have to wait for the site to pick up in traffic before you start making significant sales.
You may only be able to work on your online business part time, and that’s okay! But it’ll take a bit longer to see formidable earnings.
Desperation is a cancer on your business growth, so don’t give in to it. If you need to, get an offline job to cover the bills and take baby steps as you grow this online business into something that eventually takes over your need to be employed elsewhere.
Test the Waters Before You Commit
Keeping desperation at bay, you want to take time to evaluate which business model you want to pursue. This guide is going to cover the main ones (and there are micro models too).
You want to look at each one to see where you wish to begin. But I want you to keep this in mind: you never want all your eggs in one basket.
You’re going to choose one model to build the foundation with and then add the others to your online marketing strategy. For example, you might:
· Start with the offer of ghostwriting services.
· Add an info product of your own.
· Begin promoting other people’s products as an affiliate.
· Include some ads and start collecting revenue.
Do some online searches and learn as much as you can for free about the various ways to make money online. Do this before you pay money for any products.
If you see that a system just isn’t for you – meaning it’s not personally satisfying and you’re dreading working on it each day, then drop it and move on to something that you enjoy.
After all, why choose a work at home career if you’re not in charge of your destination? This should be profitable, but it should also be enjoyable!
Fail Your Way to Success
Did you start an affiliate site and not make any sales? Launch a product and no one bought it? Don’t give up! Just find out the reasons why your business model didn’t perform and tweak them for success. The great thing about working at home online is that your content and strategies can be altered quickly and you’re continually learning new things.
For you to have the courage and desire in you to succeed as an entrepreneur is a unique and exciting thing. Not many people have the guts to leave the corporate world and make something of themselves on their own – much less online.
That may be because it’s a viable business opportunity that very few people understand. They know there are websites online and they see people making money, but they have no idea how to get from step A to step B.
Fear often keeps us rooted to a career that we can’t stand.
It doesn’t matter what your reasons are for pursuing this path. Maybe you are out of work and looking for a job in an economy that has none to offer. Perhaps you’re a stay at home parent who would like to contribute to the household finances. Or maybe you’re retired but just not yet ready to quit being productive!
Before You Build a Lens, You Must Certain Things.
There are some initial steps you’re going to take before you start building lenses. But I want you to finish reading this guide first so that you’ll know what you’re going to be doing. It doesn’t make sense to register for a blog name when you don’t know what products you’ll be promoting, does it?
Once you read through this entire eBook first, come back and complete these important steps:
1.) Register for a FREE Squidoo account here:
You can see one of my Squidoo lens here
The cool thing about referrals is, when you sign up and earn your first $15 on Squidoo, Squidoo pays me $5 for sending you there – but it’s not taken from your earnings. So refer your friends!
2.) Register for a FREE WordPress blog here:
Now when you do this, you’ll want to have some keywords in the blog URL. It’s even better if you register for your own domain with hosting (this will cost you though, so feel free to keep it 100% free by using WordPress.org). (I am not teaching blogging in this course but you can go to IdiotProofBlogging.com and download a free guide about it.)