We see it all the time with celebrities – branding that looks like a cute nickname, when it’s really a whole lot more than that.
The Barefoot Contessa from the Food Network is a good example of branding. You instantly get the image of a beautiful Italian woman leisurely cooking a delicious homemade meal in the comfort of her own home.
30-Minute Meals is a brand that isn’t instantly connected to a person’s name, but immediately, you grasp the concept – simple and easy. This would appeal to very busy people.
Paula Deen used to be “The Lady and Sons” when she was starting out and had her sons as part of her main business. She became so popular that her name overshadowed her starting business brand.