How to make money with Google Adsense

When you’re doing things like blogging about your products (or someone else’s), there’s going to be room in the sidebar area for you to put things. Some people put an opt in box there, links to their social networking profiles, or hyperlinked images to the products they sell.

But don’t forget about using the space for ad revenue, too. Blogs in particular can be high traffic entities, so publishers and product owners love the idea of placing their ads on your blog.

Most people know these are not personal endorsements by you. If anyone asks, just be honest and let them know that’s a paid ad spot. There are two methods you can use to fill the ad space in your blog – or static website – AdSense and Direct Sales. 

Selling Ad Space on Your Sites

Selling ad space on your website will usually be an option once you get your traffic flowing in on a regular basis. Ad buyers will want to see stats of your site – and you can usually prove this by using a free tool called Google Analytics.

You can sell ad space in your sidebar, for example. You’ll do the very same thing in order to place the ad that you did with AdSense, only you’ll have the customer give you the code.

They may want a text hyperlink or an image ad.

Don’t let them have control over exactly what’s in the ad – set a few parameters. For example, you may restrict racy images for a dating site ad if you have an innocent parental site.

And don’t let them include text on the ad that makes it look as if it’s a personal recommendation coming from you.

What do you charge?

For this question, it’s going to depends on many factors – not just traffic. You’re going to want to see how competitive pricing is for ads in your niche. You might even contact some competitors of yours and ask them what they would charge for ad space.

Because traffic is what ties all business models in the Internet marketing world together, it’s important that you learn as much as possible about pulling in the right kind of visitors, so let’s move on to that topic now.